"Naturally, all roads lead to the stage, as well as a bonus room celebrating Swift's upcoming music video for "The Fate of Ophelia." In true Swift fashion, numerous Easter eggs were hidden throughout all the rooms, hinting at potential lyrics, themes, and motifs from The Life of a Showgirl. There were also many photo opportunities, allowing you to look like a showgirl."
"The Megaphones The event featured several megaphones, a device that Swift also used in her recent Target commercial. However, one small megaphone hanging on a wardrobe rack stood out, as it was stamped with the words "I heard you calling." Perhaps this is a lyric to look out for (and a Christmas ornament to buy over the holidays). Valentine's Day Cards Scattered throughout the dressing room are several maroon (a Midnights reference) envelopes that are labeled with "Happy Valentine's Day" in Swift's signature handwriting."
Spotify opened a themed pop-up in New York on Sept. 30 to promote Taylor Swift's 12th studio album, which releases Oct. 3. The experience recreated life on the road with a dressing room stocked with costumes, make-up, trinkets, and backstage props. An exclusive clip featured Swift discussing reuniting with Max Martin and Shellback for the new album. The venue included a stage and a bonus room tied to the forthcoming "The Fate of Ophelia" video, plus many photo opportunities. Numerous hidden Easter eggs hinted at potential lyrics, themes, and motifs. The pop-up runs through Oct. 2, first-come, first-served.
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