Bad Bunny's Super Bowl
Briefly

Bad Bunny's Super Bowl
"The video begins close in on the face of the impish superstar in a palm-leaf pava hat, a stunning beachfront sunset-the kind that only Puerto Rico can deliver-behind him. Waves crash and seagulls cry as we hear the opening notes of his dreamy track "Callaita" and the camera begins to zoom out. The singer is sitting on a goalpost in a suit and flip-flops, casually swinging his legs."
"Rather than tour to promote the album, the artist announced a summer-long residency in his homeland of Puerto Rico, called "No me quiero ir de aquí" ("I don't want to leave here"). The 31 shows at the José Miguel Agrelot Coliseum, known as El Choli, were an unapologetic celebration of Puerto Rican music and culture that reverberated far beyond those of us lucky enough to catch one of the shows in person. The final performance in late September was timed to the anniversary of Hurricane Maria and livestreamed on Amazon Music; it shattered the platform's records, surpassing even Taylor Swift's Eras Tour."
A 23-second commercial during the Packers-Cowboys game revealed Bad Bunny as the 2026 Super Bowl halftime headliner with beach imagery, his song "Callaita," and casual island style. The artist completed a landmark year: an album reached a billion streams in 13 days and he staged a 31-show residency in Puerto Rico titled "No me quiero ir de aquí" at El Choli. The residency celebrated Puerto Rican music and culture, culminating in a livestreamed final performance timed to Hurricane Maria’s anniversary that broke Amazon Music records. Bad Bunny avoided a U.S. mainland tour citing ICE concerns while energizing Latino fans nationwide.
Read at The Atlantic
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