"There are albums for which vast success seems preordained, and then there is The Life of a Showgirl. The podcast on which Taylor Swift announced the release of her 12th studio album her fiance Travis Kelce's ordinarily sports-focused New Heights garnered half a billion views, breaking a record set by Donald Trump's appearance on The Joe Rogan Experience in the process."
"A launch event film, featuring the kind of lyric videos and backstage footage that anyone else would release on YouTube, is instead set for a theatrical release in more than 100 countries: in the US alone, it sold $15m worth of tickets in 24 hours. The album itself has been pre-saved more than 5m times on Spotify, breaking another record in the process."
"I'm immortal now, Swift sings on the title track, which seems less like an extravagant boast than a statement of fact. Taylor Swift: The Life of a Showgirl. The excitement has been amplified because a new Taylor Swift album seemed unlikely. Even given her famously Stakhanovite work rate and her keen understanding of pop's constant churn and unceasing clamour for content, you might have expected her to take a break after the Eras tour, which lasted nearly two years."
Taylor Swift announced her twelfth studio album, The Life of a Showgirl, on Travis Kelce's New Heights podcast, which garnered half a billion views and broke a record. A launch-event film of lyric and backstage footage will receive a theatrical release in over 100 countries and sold $15m in US tickets within 24 hours. The album has over five million Spotify pre-saves. The title track includes the line 'I'm immortal now.' The 12-song, 40-minute record was produced with Max Martin and Shellback rather than Jack Antonoff and Aaron Dessner, and deliberately avoids the fizzing electronic pop of Reputation and 1989.
Read at www.theguardian.com
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