"AMC has granted permission for moviegoers to sing and dance, even though it says this behavior is "normally prohibited during traditional showtimes." Swift told fans the same: "Dancing is optional but very much encouraged." So if you're planning to see a different movie at AMC, you may want to delay until after this weekend unless you want squeals and cheers leaking from the next screening over. When Swift says boisterous behavior is encouraged, it's a pretty safe bet that Swifties will oblige."
"Swift's power to sway consumer behavior is no joke. Her Midas touch spans industries from music (duh) and fashion to publishing and podcasts - and, in the past few years, movie theaters. As with all her recent album rollouts, "The Life of a Showgirl" isn't just about letting us hear whatever she's cooked up in the studio. It's a test of her ability to reshape cultural norms."
Taylor Swift will release The Life of a Showgirl with a one-weekend theatrical event called The Official Release Party of a Showgirl screened in select movie theaters. AMC has permitted fans to sing and dance for that screening, waiving normal prohibitions and explicitly encouraging boisterous behavior. Swift's fanbase is likely to respond enthusiastically, potentially causing noise spillover into adjacent screenings. The pattern follows the Eras Tour concert film, which normalized sing-alongs, themed attire, and fan rituals in cinemas. The event highlights Swift's capacity to reshape consumer norms, prompt chains to monetize fandom, and blur lines between concert and cinema experiences.
Read at Business Insider
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