Streit's matzah bakery, originally opened in 1925 on Rivington Street, has transitioned to a modern factory in Rockland County since its 2015 relocation. Despite the changes, the business remains a family-run operation, led by Aaron Gross and Aron Yagoda, who reflect the proud lineage of the original founder, Aron Streit. They emphasize the importance of family tradition not just among employees but also in creating lasting bonds with customers, who connect the matzah to their own heritage and celebrations, particularly during Passover, thereby continuing generational traditions.
"It's an honor to be doing what we're doing for so long," Aaron Gross, the great-great-grandson of founder Aron Streit, told the New York Jewish Week during a tour of their matzah factory last week. "We're a family business. I think it's amazing that we've made it this far. I don't think many businesses make it to 10 years, let alone 100, owned by the same family, especially."
"There's a lot of generational employees in the factory," Yagoda said. "Some of their fathers are now bringing in their sons and daughters to work here as well. So it's family inside and outside the factory."
"There is a halachic value to the matzah we're making. You have it on Passover," Gross said of the obligation to eat matzah on the first night of Passover. "But we also want to create a memory, create a tradition that you as well."
"Our family becomes part of their family by being on their table year after year after year, as it goes down through the generations," Yagoda said. "Many times people will buy whatever their grandmother bought, which was whatever grandmother bought."
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