Seattle's Nectar Social, launched by sisters Misbah and Farah Uraizee, has secured $10.6 million in funding to innovate social commerce. Targeting Gen Z and Gen Alpha, the platform leverages AI to create personalized dialogues that brands can have with potential customers on social media. The founders emphasize the importance of adapting to modern consumer behaviors, highlighting that traditional digital marketing strategies fall short. Their platform not only enhances product discovery on social networks but also tracks engagement through to final sales, reflecting a new era of customer-brand interactions.
"Now every customer journey starts with a Reddit search, a TikTok scroll or an influencer recommendation. Ignore it and you'll get left in the dust."
"The traditional approach of companies connecting with shoppers through digital ads, emails, and text messaging is expensive and ineffective, as consumers scroll through ads and ignore messages."
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