"Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing the Google search ranking volatility heat up since the spam update was completed. Google Search Live no longer requires an opt-in. Cloudflare tries to block Google AI Overviews, but will it work. Google Ads has a new dishonest pricing practice policy. Google will label some search ads as not a government website."
"Canonicalization generally determines indexing, so it would be normal that only that structured data is taken into account., John Mueller on Bluesky Regarding the August spam update, yes, sites can recover from spam updates. Here's an example of a site that dropped heavily with the December 2024 spam update that recovered in February 2025. If you address the spam and Google sees, Glenn Gabe on X"
Google search ranking volatility increased following completion of the spam update. Google Search Live no longer requires an opt-in and users can toggle between search and AI chat while preserving privacy settings. Cloudflare attempted to block Google AI Overviews. Google Ads introduced a dishonest pricing practice policy and will label some search ads as not government websites. Canonicalization generally determines indexing and structured data may be ignored when canonicalization dictates otherwise. Sites can recover from spam updates when spam issues are addressed and Google recognizes those fixes. Server-side handling and DNS misconfigurations can cause ranking fluctuations.
Read at Search Engine Roundtable
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