"We often talk about the '100-Year Rule' in naming, meaning that it takes about a century for a name to go from stylish to out-of-favor to fresh again,"
"It has a sweet, vintage image and a bright, bouncy rhythm, much like Josephine, Eloise and Penelope, though Marjorie is much less common. Parents may be using it as an alternative to these more saturated names."
"Its 'ie' ending gives it an air of preppiness and playfulness. It feels vibrant and youthful, while still maintaining a classic, familiar sound."
Marjorie peaked as the 16th most popular girls' name in the U.S. between 1921 and 1923 and remained in the Top 100 from 1904 through the 1940s. The name dropped off the Top 1,000 in 1995, reappeared briefly from 2013 to 2017, then declined again. The name's revival aligns with a roughly 100-year naming cycle. Contemporary parents favor Marjorie for its sweet vintage image, bright three-syllable 'ee' ending, and as an alternative to names like Josephine, Eloise, and Penelope. Marjorie also reads as a variation of Margaret and conveys preppy playfulness alongside classic familiarity.
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