Over the past year, X has launched numerous premium content series featuring top internet talent, resulting in 17 shows and over 300 episodes across diverse regions including the US, Japan, and MENA. The platform aims to cultivate original content tailored to popular communities such as sports and business. Unlike other platforms, X offers a unique interactive experience where viewers can engage directly with creators below episodes. Under the leadership of CEO Linda Yaccarino, X is exploring further innovations in content delivery and viewer engagement.
Over the last year, we've released a slate of premium content series, together with some of the internet's top talent. We've already released 17 shows with over 300 episodes across the US, Japan, and MENA.
Nowhere else can you watch a new series with your favorite creators AND talk to them immediately below the episode.
Previous Twitter management tried out many ways to merge the two behaviors, even signing expensive hosting rights deals with the MLB, NFL and NBA to broadcast games directly in the app.
But maybe, with X CEO Linda Yaccarino's leadership, it has some more tricks up its sleeve on this front.
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