"The proposed $600 million project is essentially a quid-pro-quo to keep the anchor-tenant Portland Trail Blazers from moving to another city, but also because precisely no one loves the Moda Center."
"The Rose Quarter needs radical reconstructive surgery even more than the arena, surrounded by hideous parking garages and devoid of human activity on non-event days."
"Instead, the team has essentially done the opposite. The carrot has been eschewed for the stick. An aggressive public relations campaign started with a gag order on the architects."
"They could have empowered their design team to take a holistic approach to architecture, district planning and landscape design, building excitement and buy-in."
The Moda Center, opened in 1995, is set for a $600 million renovation to prevent the Portland Trail Blazers from relocating. The arena, designed with limited appeal, is part of the problematic Rose Quarter, which suffers from poor urban planning. The Trail Blazers' approach to the renovation has been criticized for lacking transparency and failing to engage the public positively. Instead of fostering excitement, the team has resorted to fear tactics in their public relations efforts, limiting open dialogue about the project.
Read at Oregon ArtsWatch * Arts & Culture News
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