Deepfake AI technology is increasingly used in criminal activities, exemplified by an employee at Arup losing $25 million to a fraudulent transaction. Incidents involving fake personas like Elon Musk have increased, with scams becoming more common across various sectors. Experts predict that fraud losses in the U.S. due to deepfake scams could reach $40 billion by 2027. The U.S. government is implementing regulations, while the AI community is creating digital signatures and watermarks to identify manipulated content. However, these measures may not deter savvy scammers.
Experts have been warning for years about deepfake AI technology evolving to a dangerous point, and now it's happening. Used maliciously, these clones are infesting the culture from Hollywood to the White House.
Deloitte predicts fraud losses from such incidents to hit $40 billion in the United States by 2027.
The U.S. government has started to pass regulations on deepfakes, and the AI community is developing its own guardrails, including digital signatures and watermarks to identify their content.
Scammers are not exactly known to stop at such roadblocks.
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