WhatsApp Adds Meta AI Chats That Are Built to Be Fully Private
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WhatsApp Adds Meta AI Chats That Are Built to Be Fully Private
"WhatsApp said on Wednesday it is launching an AI chat function known as Incognito Chat that is built to allow users to converse privately with Meta AI-such that Meta itself cannot access the questions or answers. The feature is based on WhatsApp's Private Processing scheme, which debuted a year ago and already underlies WhatsApp's existing AI features, including message summarization and composition tools."
"The idea of Incognito Chat is to create a way for WhatsApp to offer AI chat integration that does not conflict with the communication platform's commitment to end-to-end encryption, the privacy scheme in which only direct participants in a conversation can read messages or hear a call. Most generative AI platforms now offer some type of "incognito mode," but these features are usually designed to separate users from the questions they ask and the answers they receive rather than including a mechanism to entirely shield those questions and answers from the provider's view."
"With Incognito Chat, WhatsApp will only be able to see that an account used the feature, according to Meta. Meta invites third-party audits and vulnerability reports on Private Processing and says Incognito Chat itself is going to be subject to expert oversight so third parties can verify that code Meta ships for the feature is durable. But as with any cloud system, chatting with Meta AI on WhatsApp will ultimately involve trusting Meta in the same way using WhatsApp for communication does."
""A big part of our work at WhatsApp relates to when there's a perfect solution that's very hard to use-how do you give people other options that still bring them the privacy benefits?" WhatsApp head Will Cathcart tells WIRED. "With AI, from a privacy standpoint, you'd want to run everything on your own phone, but the benefit of these models is using larger and larger compute to make them work. So the challenge is how do you build something in a data center that's not going to fit in yo"
WhatsApp is launching Incognito Chat, an AI chat feature that enables private conversations with Meta AI without Meta accessing the questions or answers. The feature is built on WhatsApp’s Private Processing scheme, which already supports existing AI tools such as message summarization and composition. Incognito Chat is designed to align with WhatsApp’s end-to-end encryption commitments by shielding user prompts and AI responses from the provider’s view. Meta states WhatsApp will only be able to see that an account used the feature. Meta invites third-party audits and vulnerability reports for Private Processing and plans expert oversight for Incognito Chat to verify the shipped code. Users still must trust Meta for cloud-based AI processing.
Read at WIRED
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