"There are so many resources available on YouTube, it can be tough to know where to start. As a real estate agent, creating your own YouTube channel is a fantastic way to gain exposure in your business, improve your SEO and position yourself as the local expert. This will build trust with potential buyers and sellers before they ever reach out to you for a meeting."
"Ken grew his audience from scratch after moving from Michigan to Orlando and starting his business over in a new market. He's sold over $1.2 billion in real estate, using YouTube as his primary lead generation tool. His channel focuses on all things Orlando, from upcoming new developments to Disney updates. Actionable insights: Stay up to date on local news and be the first to share the latest developments with your audience whenever possible."
"Sarah showcases her local Atlanta-area expertise with catchy video subject lines, like Why Atlanta residents are fleeing the city for the suburbs. Featuring cool aerial shots of the different communities she's highlighting, Sarah's videos draw her viewers in and hold their attention. Actionable insights: Use intriguing titles on your videos to capture attention. Include drone footage to elevate your YouTube videos' quality."
YouTube functions as a powerful lead generation and branding tool for real estate agents by increasing exposure, improving SEO, and establishing local expertise that builds trust with buyers and sellers. Successful channels produce region-specific content such as community tours, new developments, and local news updates to attract viewers. Higher production value—drone footage and professional videography—improves engagement, while catchy titles draw attention. Sales and negotiation techniques from other fields, including methods used by former FBI negotiators, translate well to real estate interactions. Consistent, localized video content converts viewers into prospects and supports long-term business growth.
Read at www.housingwire.com
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