The Pemberton Homes Team has been with eXp Realty since 2018. In those seven years, Pemberton said his team has grown 110% year over year, and now encompasses roughly 200 agents and seven offices, all of which are making the move to the newly launched PembertonRE. Pemberton said he is grateful for his time at eXp, noting that it was the Glenn Sanford-founded firm that enabled his team to grow at the rate it did.
If there were a demand generation playbook, it would definitely include lead generation templates as one chapter. These predesigned frameworks are easy to create and usually gather a lot of attention. No, you are not reinventing the wheel here. A free lead generation template is the perfect type of gated content you need to get more leads through your door. While other tactics, like email marketing and ads, are necessary, templates offer something valuable without being pushy. But why should anyone care about your templates?
Trade shows and print ads brought in a trickle of interest, but most of those leads were unqualified. Follow-ups were slow, spreadsheets were messy, and opportunities were slipping away. But what if, within 90 days, that brand was able to sign franchise agreements in three new states without a single in-person meeting? By combining targeted social media lead generation with an automated CRM system, that outcome could be possible. Why? Scattered efforts would turn into a predictable, scalable growth engine.
Trade shows are one of the best ways to spark qualified conversations in complex, high-consideration industrial sales, emphasizing lead nurturing post-event.