BarkBox is facing controversy after a leaked internal message revealed plans to halt advertising for its LGBTQ+ Pride collection, citing concerns about the political climate surrounding LGBTQ+ issues. The message compared celebrating Pride to promoting other politically charged symbols. After significant backlash, including boycotts and resignations, CEO Matt Meeker publicly apologized, affirming the availability of the Pride collection but avoiding specifics on ad plans. The situation highlights the challenges brands face when engaging with sensitive social issues.
"While celebrating Pride is something we may value, we need to acknowledge that the current climate makes this promotion feel more like a political statement than a universally joyful moment for all dog people."
"Right now, pushing this promo risks unintentionally sending the message that 'we're not for you' to a large portion of our audience."
"I apologize. A few days ago, an internal message from a BARK team member was released on social media. The message was disrespectful and hurtful to the LGBTQIA+ community."
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