"Amazon recently introduced "Prime Vision," an augmented reality broadcast for UEFA Champions League matches in the UK that overlays live metrics such as player speed, jump height, goal probability and tactical maps directly onto the live feed. For you as a viewer, this changes expectations about what a sports broadcast should deliver. At the same time, bookmakers are deploying algorithms that process live data on player injuries, momentum shifts and weather conditions to recalculate odds in real time."
"Oddsmaking has undergone a major shift as AI systems now digest immense volumes of data to refine predictions. Historical match results, detailed player statistics and even referee tendencies feed into the models that shape betting lines. For you as a punter, this means in-play markets react instantly as a game unfolds. Fancy a wager on the likelihood of the next corner kick or free throw?"
Augmented-reality broadcasts overlay live metrics like player speed, jump height, goal probability and tactical maps directly onto the live feed during matches, raising viewer expectations for enriched visuals and data. Bookmakers deploy algorithms that process live player injuries, momentum shifts and weather to recalculate odds in real time, enabling rapidly adjusting in-play markets and micro-markets for specific events. Machine learning refines predictions using historical results, player stats and referee tendencies while detecting suspicious betting patterns to manage risk. Platforms build micro-profiles to personalize suggestions, promotions and notifications, increasing engagement and tailoring the betting experience to individual behaviors.
Read at Business Matters
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