Newcastle left with uncomfortable feeling that Isak wants more and romance is dead | Jonathan Wilson
Briefly

Football operates as a market where clubs aim for better deals and every entity has a price. The ecosystem involves clubs taking from one another, with those higher in hierarchy feeding off the lower tiers. Professionalism since 1885 has shifted the view of footballers to marketable products. The introduction of financial fair play has emphasized trades among clubs, favoring those who accept their positions. Brighton's rise illustrates successful player identification and profit from sales. The idea that elite clubs remain destination spots is outdated, as most now function as selling clubs.
Football has evolved into a market where clubs constantly seek better deals, and every entity is driven to climb the hierarchy while managing player trades.
Since the introduction of financial fair play rules, clubs that recognize their hierarchical position and effectively trade players have seen successful climbs.
Brighton's rise to becoming a top-10 Premier League side exemplifies the strategy of identifying talent early and profiting from selling to bigger clubs.
The perception of some clubs as destination clubs must shift as nearly everyone now operates as a selling club within football's competitive ecosystem.
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