Recent research from Falcon Digital Marketing reveals that brand mascots, like Snap, Crackle and Pop from Rice Krispies, still have significant relevance today. Their staying power is attributed to their association with daily rituals and their playful identities. Notably, Disneyâs Mickey Mouse holds strong popularity due to his ability to adapt over nearly a century. The methodology behind the findings involved analyzing global search data from Google Ads for 35 well-known mascots. This data highlights the ongoing connection consumers have with these characters across generations.
When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).
Breakfast mascots like these have real staying power because they're associated with daily rituals. The trio's simple catchphrase and distinctive personalities give Rice Krispies a playful identity that appeals to multiple generations.
Disney has masterfully kept this character relevant across nearly 100 years by allowing him to change with the times while maintaining his core values. Mickey Mouse is the foundation of one of the world's largest entertainment empires.
In order to reach this conclusion the researchers analysed global search data for 35 well-known brand characters, looking at search volume figures from Google Ads from April 2024 or March 2025.
Collection
[
|
...
]