#marketing-research

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Marketing
fromCMSWire.com
2 days ago

How CMOs Can Build Marketing Machines That Actually Scale

CMSWire Marketing & CX Leadership provides actionable research, editorial and opinion that helps CMOs and customer experience innovators navigate complex customer, organizational, and technical landscapes.
Marketing
fromFast Company
6 days ago

How Squishmallows (and their resellers) helped me through grief

Resellers harm passionate brand communities while community generosity can provide emotional support and renewed joy for grieving collectors.
Marketing
fromFast Company
1 month ago

Consumers like misspelled brand names as long as they make sense, research shows

Consumers accept mild or product-relevant misspellings in brand names, but respond negatively to extreme or linguistically unrelated misspellings.
Marketing tech
fromEMARKETER
1 month ago

Marketers use genAI to customize video ads

Audience customization is the leading genAI use for marketers producing multiple video ad versions, with 42% prioritizing it and widespread AI adoption in video creation.
Podcast
fromRAIN News
2 months ago

What makes podcast ads effective? New research.

Price sensitivity and personal needs are key factors for effective advertising in podcasts.
fromCreative Bloq
4 months ago

The most popular brand mascots are revealed, and the results are ridiculous

When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).
Social media marketing
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