A new survey by Typeform reveals that artificial intelligence is widely utilized among influencers, but consumers are demanding more transparency regarding how this technology is applied. The study surveyed 1,300 participants, including creators and marketers, especially focusing on those with a B2B presence on LinkedIn. As AI tools become increasingly advanced and embedded in the creator economy, it’s essential for influencers and consumers to align on the usage of AI to ensure trust and authenticity in content creation.
Influencers are increasingly using AI tools in their content, but consumers express a strong desire for transparency regarding how these technologies are integrated and applied.
The survey demonstrates a clear demand for influencers to communicate their use of artificial intelligence in the creation of content in order to maintain consumer trust.
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