#consumer-trust

#consumer-trust

Brands have transformed from symbols of hope and trust to false idols, with a significant disconnect between what they claim and how they operate internally.

Santander UK is facing backlash from small business owners after introducing charges to business accounts that were guaranteed to be 'free for life', resulting in accusations of broken promises and misleading conduct.

Not all products are created equal, and there's a profound gap between the trust we place in brands and the reality of what's inside their products.

Search Engine Reputation Management (SERM) is crucial for maintaining a positive online presence by promoting favorable content and demoting negative information.

"The trend of using AI-generated videos for product testimonials might seem innovative, but it risks eroding trust in brand communication and authenticity, ultimately harming customers' perception."

When consumer trust erodes due to complacency and missteps, bold private ownership and new leadership can spark a significant corporate turnaround.

Trader Joe's has been recognized as the most reputable brand in the U.S. for 2025, marking its successful comeback after a challenging year.

The recent headlines paint a rosy picture of New York's cannabis market: more dispensaries are opening, prices are dropping, and consumers are enjoying increased access.

"This has given me trust issues" - shoppers slam Sainsbury's for Easter egg error

Broadly targeted ad campaigns often miss the mark when attempting to reach their ideal consumers.

A PR crisis is one of the most daunting things an organization can face, especially in the current environment where public trust is severely lacking.