Its impact is most visible in media buying and optimisation, particularly on social channels. While the way AI makes decisions is game-changing, it is also where things start to get unclear. We are handing over a lot of control to the algorithms, yet there is still a major lack of transparency. She believes understanding what signals AI prioritises - and what biases it carries - will become one of the industry's most urgent conversations.
There will be lots of questions about how AI is actually changing the labor market. The lesson over and over again has been AI arrives, it becomes such a big deal, but it changes all of the industries it touches,
"If we let Google get away with breaking their word, it sends a signal to all other labs that safety promises aren't important and commitments to the public don't need to be kept."
Meta, Google, and OpenAI allegedly exploited undisclosed private testing on Chatbot Arena to secure top rankings, raising concerns about fairness and transparency in AI model benchmarking.