"The TikTok algorithm highly evaluated genuine activity of its users. The existence of likes or quick engagement growth is just figures, which means nothing if it is not supported by a real audience. If you manage to get viewers who stay with you until the end of your video, it's a success. If your video is shared, its value increases."
"You would be much more successful in growing your account if you create niche content. It's difficult for the algorithm to categorize your account if your topics are too broad. General lifestyle content is not in trend in 2026. It's much more resultative to concentrate on one topic."
"Some time ago, the main goal was to go viral. But in 2026 the growth is more about the community, not about the growth of numbers. A video can get thousands of views, but in fact, only those users who are converted into followers really matter."
TikTok has evolved from an entertainment trend app into a personal branding platform where competition intensifies yearly. The algorithm prioritizes genuine user activity and real audience engagement over inflated metrics. Key ranking factors include viewer retention until video completion and content sharing. Niche clarity significantly accelerates account growth by helping the algorithm categorize content and making accounts memorable to viewers. Broad lifestyle content underperforms in 2026. Building a loyal community of returning followers matters more than achieving viral views, as only converted followers drive meaningful growth.
Read at Parle Mag
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