Dirty Dill, a pickle-infused vodka brand launched by Dan Graves in March 2022, has quickly expanded from Colorado to ten states, with plans to reach twelve. The brand taps into growing trends around pickles and aims to provide a savory alternative to traditional sugary spirits. Graves emphasizes the importance of planning, branding, and the entrepreneurial mindset of taking risks, as he transitioned from a construction company to the spirits industry without prior experience. Their fun mascot has effectively engaged customers on social media, further promoting the brand's quirky identity.
When we started, there was not a lot of pickle alcohol. We wanted to give consumers a savory alternative to sugary spirits, targeting health-conscious drinkers.
It takes forever to get licensed in this business. The journey involves careful planning, branding, and understanding the market before launching.
I had no previous experience in the spirits industry; I just embraced the entrepreneurial spirit, willing to take risks and learn as I go.
Our mascot has helped build a strong connection with our customers on social media, enhancing our brand identity and engagement.
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