"Kong Wan Sin, the founder and CEO of JustCo, one of Asia's largest co-working space providers, doesn't quite think of himself as leading an office company. Instead, he sees parallels with a different property business: Hotels. "It's a hospitality business. People come to us not just for the network, but also for the hospitality," he told Fortune. "You need to serve them. You have to take care of their needs, like serving the customers who are coming to look for them in the office.""
"The company is also expanding their presence in Asia even as employers and employees continue to fight a battle about flexible work and returning to the office. Globally, corporate giants ranging from Amazon to JPMorgan have called workers back to the office full-time. But employees tout the benefits of working from home and hybrid work, forcing employers and office designers to get creative in how they bring people back. The company is also expanding into new markets regionally, including Malaysia and India. In the longer run, they're also looking to move into countries in North Asia and the Middle East."
Kong Wan Sin frames JustCo as a hospitality-focused flexible workspace operator that prioritizes service and meeting member needs. JustCo is expanding across Asia-Pacific, entering markets such as Vietnam, Malaysia, and India, while eyeing North Asia, the Middle East, and a possible return to mainland China after exiting in 2022 due to strict COVID social-distancing rules. The company opened a Ho Chi Minh City waterfront location as its tenth urban market in Asia. Founded in Singapore in 2011, JustCo now operates 48 offices across regional cities including Seoul, Bangkok, Taipei, Melbourne, and Sydney.
Read at Fortune
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