Gen Z entrepreneurs, accustomed to vast digital content, are increasingly skeptical of ads, favoring genuine news features for credibility. Baden Bower, noticing this shift, assists clients in securing placements in reputable publications, which convey reliability. This represents a crucial change in trust dynamics in business; Gen Z's preference for authentic coverage over flashy campaigns indicates their demand for legitimacy. A mere 22% trust ads on social media, highlighting the impact of earned media on brand perception and the importance of being featured in respected outlets.
"Gen Z founders understand the difference between being advertised and being featured," says AJ Ignacio, CEO of Baden Bower. "If a respected outlet talks about your startup, people notice."
Research shows just 22% of younger consumers trust ads on social platforms. But earned coverage continues to influence how people view brands.
Collection
[
|
...
]