"Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday. Glenn Berntson, an engineering director for Google Ad Manager, acknowledged the potential remedy during the second week of a high-stakes antitrust trial in Virginia federal court. He was called as a witness by Google's defense lawyers. Providing "publishers with these detailed insights, I think, is a good idea," Berntson said during cross-examination by the Justice Department's attorneys, according to Bloomberg. "The specifics is something we'd have to explore.""
"Any remedy short of divestiture should be a "hard pass," according to Jason Kint, the CEO of Digital Content Next, a trade group that represents online publishers. " "What publishers need isn't another last-minute desperate gesture from Google as they try to avoid absolutely necessary structural remedies," said Kint. "The Department of Justice has put on a brilliant case presenting remedies that will actually stop Google's illegal conduct harming publishers, deny Google the fruits of it, restore competition and to avoid re-monopolization going forward.""
Google is willing to provide more advertising data to publishers as a potential remedy to concerns about its monopoly over digital advertising technology. Detailed insights could be shared while the specifics remain to be explored. The Justice Department seeks divestiture of Google's ad exchange, AdX, to restore competition and protect news publishers and advertisers. Industry groups representing publishers insist that remedies short of divestiture would be insufficient. A federal judge ruled that Google violated the Sherman Act in the publisher ad server and ad-exchange markets. Shared data could include how the ad server determines which display ads to show, boosting auction transparency.
Read at New York Post
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