Why AI Companies Are Pivoting to Short-Form Video
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Why AI Companies Are Pivoting to Short-Form Video
"Sora's launch-complete with a TikTok style "for you" page-was something of an about-face for Altman, who had previously described social media feeds as "an example of misaligned AI," whose algorithms "are incredible at getting you to keep scrolling." Altman was quick to distance OpenAI from suggestions that it had caved to the temptation to create what he called an AI-powered "slop feed.""
"Still, OpenAI's decision to launch a short-form video app is a possible sign many tech companies now believe that short-form AI-generated video is a key stepping stone towards developing their goal of artificial general intelligence. Five days before the launch of Sora, Meta launched its own AI-powered short form video app, called Vibes; meanwhile Chinese competitors including TikTok parent ByteDance are competing to claim the frontier of the technology."
"AI-generated video is expensive. The AI systems that can generate video are far more energy-intensive than other systems that only output text and images, like ChatGPT. Nevertheless, OpenAI and Meta seem to now be betting that AI-generated video feeds-although likely loss-making for now-will eventually be a substantial revenue driver. That money may be critical to fund the training of ever-bigger systems that both companies have committed to build."
OpenAI launched Sora, a short-form video app with AI video-generation features and a TikTok-style "for you" feed. Memes created with Sora appeared across other social networks within hours, including a viral clip of CEO Sam Altman rapping from inside a toilet bowl. Altman previously criticized algorithmic feeds as "misaligned AI" but emphasized that the team sought to avoid creating an AI-powered "slop feed" and proposed promising alternatives. The launch follows Meta's Vibes and competition from Chinese firms like ByteDance. AI-generated video is energy-intensive, but companies expect video feeds to become significant revenue sources to finance larger AI training.
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