"This suggests, according to MyBundle Chief Revenue Officer Michael Goldstein, that only about 27% of households on traditional cable TV are willing and able to consider alternatives for their internet connectivity. Of those, 57% are stuck because they lack a TV replacement. Projected onto real household numbers, the question suggests more than six million additional customers - 15.5% of the 40 million still on traditional cable - could leave cable internet if they were offered a cord-cutting solution."
"The first survey question looked at what role cable TV plays in keeping cable internet subscribers with their current connectivity source. It found that 59% are satisfied with their internet service; 14% do not have a high-speed option; 11.5% are not satisfied but stay for non-TV-related reasons (such as price and convenience); 6.5% stay (at least partially) for TV service; and 9% stay mainly for the TV service."
An Ipsos Omnibus survey asked cable internet subscribers about satisfaction and interest in faster, more reliable internet alongside TV replacement options. The survey found 59% of respondents satisfied with internet, 14% lacking a high-speed option, 11.5% unsatisfied but staying for non-TV reasons, 6.5% staying at least partially for TV, and 9% staying mainly for TV. About 27% of traditional cable households appear willing and able to consider alternatives, with 57% of that group lacking a TV replacement. Respondents also rated recommendations for streaming TV services as largely useful, indicating cord-cutting potential.
Read at Telecompetitor
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