Tesla might be adding Apple CarPlay to its EVs. It's a pretty desired feature21% of owners recently surveyed say they want it in their next car. But is it really a value add for Tesla owners? In case you haven't heard the rumors, Tesla is believed to be actively exploring how to integrate Apple CarPlay into its EVs. The electric automaker has long been one of the biggest opponents of stuffing another company's software into its own technology ecosystem system,
The study surveyed 3,012 respondents in October, using a nationally balanced sample, to identify which companies they felt best aligned "with their personal ethics and values." Hershey Company in Pennsylvania earned the top overall spot. "Ethical perception is becoming the new currency of brand loyalty," said Matt Paulson, founder of MarketBeat. "People want to believe the companies they support share their values - and they're rewarding those that prove it."