""Our mission is to get you to the world's best content fast, and we're thrilled to welcome Instagram to Fire TV," Fire TV vice president, Aidan Marcuss, said in a statement. "We're committed to keep pushing the boundaries of entertainment on customers' biggest screens - the Instagram team has built an awesome experience, and we're excited to be the first place to offer it. We can't wait to see what customers think.""
"Have you ever just wished you could watch Instagram Reels right on a TV? Maybe? Well, if so, you're in luck. Meta has launched an Instagram app exclusively on Fire TV. It will be solely for "short-form video content," so Reels. TikTok launched an app on Fire TV in 2020 before rolling it out to other platforms. Instagram and Fire TV users can download the former through Amazon's App Store."
Meta launched an Instagram app exclusively for Fire TV in the US that focuses on short-form Reels. The app is downloadable from Amazon's App Store and can link to an existing Instagram account or host a separate TV-only account. The app supports up to five Instagram accounts and factors viewing time into teen account limits. Reels are organized into channel categories like sports highlights and hidden travel gems and autoplay without swiping. The app is in testing and may change formats. Initial availability covers multiple Fire TV Stick and TV series models with plans to expand to more devices and countries.
Read at Engadget
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