"The typeface's sharp edges and seductive curves were first inspired by the cover of a book published in the late 70s: Combat in the Erogenous Zone by Ingrid Bengis. "As a book that explores the complexities of female identity, freedom, and emotional duality," designer Eunice shares, "the cover's original lettering conveyed a tension and expressiveness that resonated with me deeply, shaping the typeface's design.""
"Expressing these layered themes in a tight typographic system, Eunice's Erogenous came to life in an expertly art directed campaign led by Amber and ALT.tf's creative director and graphic designer Giulia Boggio that leaned into the typeface's seductive side. "I have many art direction ideas in the form of moodboards hidden on our Pinterest page just waiting for the opportunity to be explored and paired with the right typeface," Amber shares"
Erogenous is a display serif whose sharp edges and seductive curves were inspired by the 1970s book cover of Combat in the Erogenous Zone by Ingrid Bengis. Designer Eunice used the original title as a springboard to shape a typeface that embodies contradictions of femininity, balancing strength with vulnerability. The release was supported by an art-directed campaign led by Amber and Giulia Boggio that leaned into the typeface's seductive side. Photographic motifs, moodboard-driven visuals, and collaborative shoots emphasize the typeface's decorative flexibility for headlines, logos, and editorial design. ALT.tf emphasizes campaigns that pair typographic direction with rich visual narratives.
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