#art-direction

#art-direction

The game was from a new IP called Borderlands, and promised, as the cover's tagline said, to combine concepts from action/RPGs like Diablo with the post-apocalyptic setting from series like Mad Max within the wrapper of a first-person shooter. The game looked promising thanks to its tight gameplay, genre-melding concepts, and promise of millions of guns. Still, there was just one problem: Borderlands and Gearbox had a massive identity crisis to address as deadlines rapidly approached.

The editorial showcases a collaboration of talented individuals in fashion photography, highlighting the unique contributions of various artists and brands involved.

It's a crying shame that my poor sense of direction is ruining this otherwise perfectly-paced instant classic.

The editorial questions that thin line between reality and simulation, exploring the tension between the tangible and the ethereal, the physical and the illusory.

A typical self-initiated design project starts with experimentation. I let my creativity freely wander, exploring and trying to play.