Games Workshop, now rebranded as Warhammer, has successfully distanced its products from its corporate identity, reflecting a shift towards emphasizing the gaming experience. The company reported significant profits, sharing £18 million with its employees in 2024. While the new branding aligns with modern design trends, classic logos are still evident on certain platforms like Warhammer Community. The original Games Workshop store's sign mirrored themes of fantasy and sci-fi, showing a longstanding connection to its gaming roots. The firm continues to evolve while showing a commitment to its history and community.
The Nottingham-based firm shared £18 million with staff in 2024 following pre-tax profits in the hundreds of millions.
Having divorced the identity of its products from the company behind them, Games Workshop now seeks to create a cleaner brand image.
The change hasn't affected Warhammer and Warhammer Community sites, which still use the hammer logo widely recognizable to fans.
In its early years, the original Games Workshop shop reflected both medieval and sci-fi imagery through its signage.
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