"When Gallup began measuring trust in the news media in the 1970s, between 68% and 72% of Americans expressed confidence in reporting. However, by the next reading in 1997, public confidence had fallen to 53%. Media trust remained just above 50% until it dropped to 44% in 2004, and it has not risen to the majority level since. The highest reading in the past decade was 45% in 2018, which came just two years after confidence had collapsed amid the divisive 2016 presidential campaign."
"This latest poll was conducted via telephone, using both landline and cell phones, from September 2-16, 2025, with a random sample of 1,000 U.S. adults from all 50 states and the District of Columbia, and the samples weighted to match the national demographics of gender, age, race, Hispanic ethnicity, education, region, population density, party identification, and phone status (cell phone only/landline only/both and cell phone mostly), according to Gallup's polling memo. The total sample has a margin of error of +/- 4 percentage points."
Gallup conducted a telephone poll Sept. 2–16, 2025 of 1,000 U.S. adults, with samples weighted to match national demographics and a +/-4 percentage-point margin of error. Only 28% of Americans say they have a great deal or fair amount of trust in the mass media to report the news fully, accurately and fairly, down from 31% in October 2024 and 40% in September 2020. Seventy percent say they have not very much confidence or none at all. Response breakdown: great deal 8%, fair amount 20%, not very much 36%, none at all 34%, no opinion 1%. Trust in news media was 68–72% in the 1970s and has not returned to majority levels since early declines in the 1990s and 2000s.
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