Marketing tech
fromDigiday
2 weeks agoChatGPT referral traffic to publishers' sites has nearly doubled this year
ChatGPT is significantly increasing traffic to news and media sites, reflecting a growing preference for reliable content.
"Out of an abundance of caution, a security detail was provided to Mike Reed," a Gannett spokesperson said, highlighting the company's response to increased security concerns after recent violence.
The publishers' complaint highlights that Perplexity's actions are not only legally questionable but also fundamentally unfair, as it utilizes their intellectual property to compete directly for audience traffic.