"The US Department of Justice and a coalition of states are demanding the sale of AdX. This platform enables publishers to sell advertising space through auctions that take place within milliseconds. Google charges a 20 percent commission for this. The Justice Department also wants Google to make the auction system open source, so that it is clear exactly how the winner is determined."
"Julia Tarver Wood of the Justice Department's antitrust team said in her opening statement, quoted by Reuters, that "leaving Google with the motive and the means to recreate that tie is simply too great a risk." Judge Leonie Brinkema ruled earlier in August that Google illegally linked its AdX advertising exchange to its publisher platform, creating an unlawful monopoly in web technology for advertising. Now the company faces a new legal battle in which it is trying to retain AdX."
US Department of Justice and a coalition of states demand that Google sell its AdX advertising platform and make its real-time auction system open source to reveal winner determination. AdX enables publishers to sell ad space via millisecond auctions while Google charges about a 20 percent commission. DOJ contends Google illegally tied AdX to its publisher platform, creating an unlawful monopoly, and warns Google could recreate the tie. Google calls the proposed remedies radical and reckless, argues the DOJ would gain excessive control, and insists Google should retain AdX. Google previously retained Chrome in a related case.
Read at Techzine Global
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