Donald Trump emphasizes personal branding, especially regarding his associations. An interview in 2007 revealed his refusal to associate his name with products deemed 'off-brand,' such as coffins. A recent discussion with an associate highlighted Trump's desire to distance himself from Jeffrey Epstein, who is viewed negatively due to accusations of sex trafficking. The associate described Trump's perspective on personal associations in terms of winning and losing, reinforcing the idea that he avoids connections with individuals who are perceived as losers.
President Trump’s personal branding is intricately tied to his public image, as he strives to maintain a distinction from individuals perceived negatively by society.
The distinction between winners and losers, as defined by Trump and his associate, plays a significant role in his branding strategy and personal associations.
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