"Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website." Google explained that if a search ad is promoting categories of government documents and services enforced under the Government documents and services policy, and it is not certified as a government provider, Google may add that label on it."
"On October 22, 2025, the Google Ads "Other restricted businesses: Government documents and services" policy will be updated to clarify that Google will automatically generate a disclosure of "Not a government website" for your Search ads promoting categories of government documents and services enforced under the Government documents and services policy, unless you are certified as a government provider. Disclosures will be on all Search ad formats."
Google will automatically generate a "Not a government website" disclosure for Search ads promoting categories of government documents and services enforced under the Government documents and services policy unless advertisers are certified as government providers. Advertisers that are not certified can have that label applied to their ads across all Search ad formats. The rollout begins on October 22, 2025, with full enforcement ramping up over approximately four weeks. Advertisers seeking to avoid the disclosure should pursue certification as a government provider. The visual placement of the label may appear in the "about the ad" area.
Read at Search Engine Roundtable
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