Meta will halt all advertisements regarding politics, elections, and social issues across its platforms in the EU starting October 2024 due to the challenges posed by the new Transparency and Targeting of Political Advertising regulation. The TTPA law introduces operational complexities and requires clear labeling of political ads, raising legal uncertainties for advertisers. Although Meta indicated its existing tools for transparency are not enough to satisfy TTPA's requirements, political discussions can still occur on its platforms. Similar actions have been taken by Google, emphasizing widespread compliance among social media platforms in the EU.
Meta announced it will cease all political, election, and social issue advertisements in the EU starting October 2024, citing operational challenges from new regulations.
The EU's Transparency and Targeting of Political Advertising regulation mandates that political ads disclose key information, introducing significant complexity for platforms like Meta.
Meta's existing tools for ad transparency since 2018 seem insufficient to meet the complexities and legal uncertainties posed by TTPA requirements.
Google also opted to stop political adverts, indicating a broader compliance trend among major platforms in response to the strict EU regulations.
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