"Recently, the DOJ dropped a bombshell: a sweeping proposal to rip apart Google's monopolistic chokehold on the ad tech market. The plan? Force Google to sell its ad exchange, open-source its core auction system, and, if that doesn't work, force the company to sell off its publisher ad server entirely. On top of that, the DOJ is demanding oversight and profit disgorgement to make sure Google doesn't just rebuild its empire in the shadows."
"For more than a decade, Google operated like a digital cartel, whether it was rigging markets, crushing small businesses, or silencing conservative voices with zero consequences. The company used its monopoly over online advertising to manipulate prices, dictate who can compete, and control who gets heard. But finally, we have a president and a Department of Justice with the spine to take Google on."
For more than a decade Google operated like a digital cartel, rigging markets, crushing small businesses, and silencing conservative voices without consequences. The Department of Justice proposed forcing Google to sell its ad exchange, open-source its core auction system, and, if those measures fail, require divestiture of the publisher ad server. The DOJ also seeks oversight and profit disgorgement to prevent Google from rebuilding its market power. Google reportedly controls both sides of the digital advertising market, manipulating prices and dictating who can compete and be heard. Renewed antitrust enforcement aims to restore competition and protect the marketplace of ideas.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]