"Omnicom Group and Interpublic Group (IPG) on Friday agreed to a finalized consent order from the Federal Trade Commission (FTC) that imposes restrictions on how the agencies can handle advertising around political content. Omnicom and IPG in June said they would adhere to the regulator's demands to not deny ad spend to publishers or platforms based on "specific political or ideological viewpoints." Following a mandatory public comment period, the order has been updated with more specific, expanded directives."
"The finalized consent order offers greater clarity on what the FTC means when it refers to advertising around political content - and how far the federal regulator is willing to go to ensure the agency plays ball. Omnicom's plans to acquire IPG are contingent on the companies agreeing to not deny spend to publishers and platforms based on their political or ideological viewpoints, including viewpoints "as to the veracity of news reporting or other politically or ideologically contested facts, such as their characterization as 'misinformation,' 'disinformation,' 'bias,'" the consent order reads."
The Federal Trade Commission finalized a consent order restricting how advertising agencies handle ads around political content. Omnicom Group and Interpublic Group agreed not to deny ad spend to publishers or platforms based on specific political or ideological viewpoints, including disputes over veracity labeled as 'misinformation,' 'disinformation,' or 'bias.' The order also bars denying spend due to adherence to third-party journalistic ethics standards or diversity, equity and inclusion initiatives. The agreement keeps Omnicom on track to complete its $13 billion acquisition of IPG and reflects increased regulatory intervention in advertising under the Trump administration.
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