The article explores the transformative impact of technology, particularly AI, on the role and responsibilities of designers. The author reflects on personal experiences in the field of User Experience Design (UX), highlighting a shift from traditional designs focused on screens to a broader, integrative role that guides strategy and informs systems thinking. As technology evolves, personalized and anticipatory UX becomes crucial, adapting in real time to users' behaviors and context. This ongoing change raises important questions about the future of UX design and the profession's adaptation to new challenges and opportunities.
User Experience Design (UX) has evolved beyond screens, becoming the essential connective tissue between humans, technology, and business in an increasingly digital world.
The rise of AI, autonomous agents, and new modalities demands that UX professionals adapt and rethink their approach to design in complex environments.
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