Beyond individual productivity: rethinking AI strategy in product teams
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Beyond individual productivity: rethinking AI strategy in product teams
"As a UX designer with a background in front-end development, I was struck by this phrase that kept popping up on LinkedIn. The culprit seemed obvious: generative AI. Developers were embracing it faster than designers (or so I read). I realised that I used AI a lot when I was coding but barely touched it in my design work. Meanwhile, my developer colleague, an AI power user, was releasing features faster than ever."
"Many resources have shaped my understanding of AI and collaboration, from books such as The Design Conductors to articles like Dev-Design Collaboration Framework or How AI Tools Are Bridging the Gap Between Product Thinking and Frontend Code. Building on these foundations, my approach was deliberately comprehensive. For internal research at my company, I conducted AI experiments, tried various tools, and led three field tests at three crucial collaboration stages: scoping, prototyping and handoff."
A UX designer with front-end development experience observed frequent "UX is dead" claims and rapid generative AI adoption among developers. The designer used AI extensively for coding but seldom in design, while an AI-savvy colleague released features faster. A three-month thesis (June–August 2025) investigated whether designers needed to become faster to stay relevant. Research included AI experiments, tool trials, and three field tests at scoping, prototyping, and handoff stages, plus an online survey of 28 designers and six interviews with designers and developers. The empirical results did not validate the expectation that developers were definitively racing ahead.
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