"It's a small sample size, likely driven by Black Friday discounts and temporary virality, but the Nex Playground has gone from little-known console curiosity to best-seller. It's now on track to quadruple its sales from last year. According to research firm Circana, the Playground was the second best-selling console in the US for the week ending November 22nd, and third for the week ending November 28th. In October, it wasn't even mentioned by Circana's video game analyst, Mat Piscatella."
"The colorful cube got a steep discount for Black Friday, from $249 to $199, which is likely part of what drove sales, especially since Microsoft didn't discount Xbox for the holiday. Sales of Microsoft's console continue to tank, and prices soar. There's also some draw for parents who want to keep their kids active and moving, but are tired of fighting about screen time."
"After selling over 300,000 units in just twelve days leading up to November 22nd, the Nex Playground is on track to sell 600,000 for the year. That's stunning growth for a company that wasn't on many people's radar a few months ago. And a heck of a turnaround for a company that started nearly a decade ago, building a motion-tracking iPhone ap"
The Nex Playground experienced dramatic sales growth after receiving a Black Friday price cut from $249 to $199 and temporary virality. Circana ranked the Playground as the second best-selling console for the week ending November 22 and third for the week ending November 28, after no mention in October. Microsoft did not discount Xbox, and Xbox sales and availability weakened as prices rose. The Playground appeals to parents seeking active alternatives to traditional screen time. More than 300,000 units sold in the twelve days before November 22, putting annual sales on pace for roughly 600,000 units.
Read at The Verge
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