#circana

#circana

It's a small sample size, likely driven by Black Friday discounts and temporary virality, but the Nex Playground has gone from little-known console curiosity to best-seller. It's now on track to quadruple its sales from last year. According to research firm Circana, the Playground was the second best-selling console in the US for the week ending November 22nd, and third for the week ending November 28th. In October, it wasn't even mentioned by Circana's video game analyst, Mat Piscatella.

Matt Piscatella of Circana took to BlueSky to share some insights, the biggest of which is that Battlefield 6 is currently the best-selling game of the year in the US so far, based on dollar sales. Of course, the battle of titans is just beginning as Call of Duty: Black Ops 7 dropped recently, and so far seems like it isn't doing very well compared to last years Call of Duty. But even a weakened Call of Duty is still a powerhouse. Will it be enough to fend off Battlefield 6?