Explain it to me quickly: What is aura farming, and is it cool or cringe?
Briefly

Aura farming is a trend among youth where they create the coolest versions of themselves, taking inspiration from cultural icons like Timothee Chalamet. This concept derives its name from video gaming, where players farm for experience and rewards by performing tasks. In social media, young people engage in activities—like posing coolly or showcasing talents—to earn 'aura points.' With Chalamet's role in 'Dune,' he epitomizes this aura, demonstrating how celebrity influence intertwines with younger generations' aspirations for coolness through an engaging online presence.
Kids on social media are talking about aura farming, a concept that revolves around cultivating a cool persona, inspired by figures like Timothee Chalamet.
Aura farming combines elements of video game 'farming' with social media practices where individuals seek to gain 'aura points' for cool actions or appearances.
Read at www.theguardian.com
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