"The biggest barrier to building housing in walkable and transit-rich neighborhoods isn't money or policy - it's neighbors fighting against change."
"Justine Underhill focus-grouped video pitches for dense urban housing to see which message resonated the most, revealing surprising insights."
"The experiment considered whether economic arguments, public health, or beautiful architecture could persuade suburban dwellers to accept city apartment buildings."
Building housing in walkable and transit-rich neighborhoods faces significant resistance from neighbors rather than financial or policy barriers. YouTuber Justine Underhill conducted focus groups to test various video pitches for dense urban housing. The results revealed which messages resonated most with audiences. The effectiveness of economic arguments, public health, homelessness, and the appeal of beautiful architecture were all considered in persuading suburban residents to embrace city apartment living.
Read at Streetsblog
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