"By the time Jason Saft, an award-winning home stager and founder of New York city-based Staged To Sell Home, was called in to work his magic on this unit in The Clebourne, an Upper West Side co-op, it had been sitting on the market for an astounding 779 days. Saft describes how he "fell for it instantly," even though the walls were scuffed and the air was stale."
"The home needed a full gut renovation, and Saft knew that "in order for buyers to see the future potential, we needed to present them with some idea of what the finished home could look like." To this end, he explains that "it was critical to fix many of the flaws to make the project seem less daunting.""
An Upper West Side four-bedroom co-op sat unsold for 779 days despite expansive rooms, a long gallery foyer, and ornate moldings. The unit was priced at $823 per square foot, considerably below the neighborhood average of $1,336. The property required a full gut renovation to reveal its potential. The project prioritized repairing structural and cosmetic flaws to create a blank slate before adding furniture and decor. Professional staging highlighted architectural features, long sightlines, and intimate corners to help buyers envision finished spaces. After targeted repairs and staging, the unit went under contract within one month.
Read at Apartment Therapy
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