Strava, a leading fitness app with 150 million users, showcases exemplary survey design by leveraging behavioral data, logical frameworks, and user curiosity. The app not only retains users through a solid Data Network Effect, making users feel locked into the platform but also benefits from cultural vernacular, as the phrase 'to Strava' implies its widespread influence. Despite the author's mixed feelings over the years, their current enthusiasm illustrates how personal activity influences engagement with the app, showcasing how user experience can be driven by individual activity levels.
Behavioural data, smart logic, and curiosity-driven UX - this is what good survey design looks like.
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